Cream City Labs enables our workforce to connect with creative thinkers and digital innovators – both within and outside of our company – as we continue to work with the startup community as an investor, commercial partner, customer and mentor. It is a dedicated space for mentoring, co-location and innovation-focused events, such as hackathons, community meetups, STEM programming and training workshops.
17,000 Square Feet of Creative Space
Cream City Labs is a 17,000 sq. ft. creative space designed to inspire people to solve challenges and search for new market opportunities as we transform the way we serve our clients. Located at our downtown Milwaukee campus, the lab features dedicated space and technologies for internal innovation teams, Cream City Venture Capital start-ups and Northwestern Mutual Data Science Institute faculty and students to experiment and collaborate.
Collaborative team space
Innovation events and training space
Makerspace with AR, VR, 3-D printer and prototyping capabilities
Interactive LCD wall
Cold brew coffee
Empowering employees to come up with the next best thing
Innovative thinking isn't new for us. We've had formal programs in place to encourage "What if?" thinking for nearly a decade. Whether through hackathons, Enterprise
Venture Fund experiments or our incubator programs, we’re always listening, observing, thinking critically and adapting quickly to change. Here’s what we've been up to lately.
Reverse Pitch MKE
For the second year in a row, we opened our doors to innovators, entrepreneurs and creatives to help us solve some of our most pressing business challenges, and they answered the call!
For startups that want to work with us, the first priority is to have a solution that solves a business need or opportunity. The second priority is something we find is often overlooked, yet critical to every successful engagement: Industry-standard controls.