Cream City Labs Milwaukee sign

Cream City Labs - Inspiring Innovation

Welcome to Cream City Labs

Cream City Labs enables our workforce to connect with creative thinkers and digital innovators – both within and outside of our company – as we continue to work with the startup community as an investor, commercial partner, customer and mentor. It is a dedicated space for mentoring, co-location and innovation-focused events, such as hackathons, community meetups, STEM programming and training workshops.


Coworkers designing fintech solutions in Cream City Labs

17,000 Square Feet of Creative Space

Cream City Labs is a 17,000 sq. ft. creative space designed to inspire people to solve challenges and search for new market opportunities as we transform the way we serve our clients. Located at our downtown Milwaukee campus, the lab features dedicated space and technologies for internal innovation teams,  Cream City Venture Capital start-ups and  Northwestern Mutual Data Science Institute faculty and students to experiment and collaborate.

Milwaukee computer developer at work

Lab Specs:

Collaborative team space
Innovation events and training space
Makerspace with AR, VR, 3-D printer and prototyping capabilities
Interactive LCD wall
Shuffleboard
Cold brew coffee

Pursuing Ideas Faster

Digital entrepreneurs having a discussion
Cream City Labs Accelerator

Technology and new business models are rapidly changing our industry. That’s why we’ve created the Cream City Labs Accelerator. Meant to provide funding and support services to early-stage startup companies and internal teams, our accelerator is designed to quickly validate whether an idea can be turned into a viable, profitable business.

Our iterative, 12-week program is focused on lean startup methodologies and is mentor driven. We look for passionate people who can help us develop ideas and run experiments that round out our product offerings and deepen client relationships.


Empowering employees to come up with the next best thing

Innovative thinking isn't new for us. We've had formal programs in place to encourage "What if?" thinking for nearly a decade. Whether through hackathons, Enterprise Venture Fund experiments or our Cream City Labs Accelerator program, we’re always listening, observing, thinking critically and adapting quickly to change. Here’s what we've been up to lately.

Financial Wellness Score

Financial Wellness Score

Do you know how financially secure you are? The Financial Wellness Score can help answer that question for you. Like a credit score or a blood pressure reading, the Wellness Score is a single number you can use to measure progress as you follow your financial plan.

Do you know how financial secure you are? Most people don't-- but the Financial Wellness Score can help you answer that question. Like a credit score or a blood pressure reading, the Wellness Score is a single number you can use to measure progress as you follow your financial plan. Calculated using Monte Carlo predictive modeling, we simulate 10,000 different scenarios to anticipate any combination of risks, like market volatility, disability, or death as part of your financial planning process.

Live Collaboration

Live Collaboration and eSignature

Northwestern Mutual is exploring a technology to use a collaborative experience allowing multiple parties to hold an online conference with video, audio and messaging as well as offer features including: co-browsing & co-editing forms, e-signature and compliant audit trail.

Easy 'live' and timely collaboration between clients and financial advisors in completing forms leads to faster forms processing and elimination of incomplete forms. Northwestern Mutual is exploring a technology to use a collaborative experience allowing multiple parties to hold an online conference with video, audio and messaging as well as offer features including: co-browsing & co-editing forms, e-signature and compliant audit trail.

Plan Tracker

Plan Tracker

Plan Tracker is a digital tool that empowers the clients to make progress on the financial plan created by their financial representative, which can be accessed anytime and anywhere.

Northwestern Mutual provides comprehensive financial planning that gives consumers accessible, achievable and actionable financial goals. Plan Tracker is a digital tool that empowers the clients to make progress on the financial plan created by their financial representative, which can be accessed anytime and anywhere.

Joint Work Partner Search

Joint Work Partner Search

Joint work digital tool helps provide timely and comprehensive service when joint work financial representatives/specialist and their staff interact with clients. It allows for greater client service stemming from a partnering of skill sets.

Joint work occurs when two or more representatives work together with prospects and clients for the benefit of all involved. Joint work digital tool helps provide timely and comprehensive service when joint work financial representatives/specialist and their staff interact with clients. It allows for greater client service stemming from a partnering of skill sets and promotes a positive network office culture fostered through collaboration and interdependence among representatives.

Social Leads

Socialeads

Socialeads is a startup that won our first ever ReversePitchMKE challenge. The platform leverages data science and machine learning to help financial advisors connect with the right people at the right time.

Socialeads is a startup company that won our first ever ReversePitchMKE challenge. Socialeads analyzes social networks and other data so financial advisors can stay up-to-date on client milestones (like having a child, buying a home or saving for college). Socialeads received initial seed money from Cream City Venture Capital and will be testing the idea's viability in our accelerator.

Accelerated Underwriting

Accelerated Underwriting

Using data, advanced analytics and new digital tools, we're able to approve a subset of life insurance policy applicants for our best rates in as little as a day—without the need for a medical exam! Time saved and less intrusive, that’s underwriting reimagined.

Using data, advanced analytics and new digital tools, we're able to approve a subset of life insurance policy applicants for our best rates in as little as a day—without the need for a medical exam! Rather than providing blood samples, waiting for medical records or having follow-up phone calls, select applicants can get rapidly approved by completing an application and online medical history questionnaire at their convenience. Time saved and less intrusive, that’s underwriting reimagined.

Butterfly Island

Butterfly Island

Butterfly Island is a virtual reality game that provides distraction therapy for children with cancer. The employee-submitted idea was built with Ronald McDonald House of Southeast Wisconsin.

Butterfly Island is a virtual reality game designed to provide distraction therapy for children with cancer. One of our employees came up with the idea and its development was funded by our company's Foundation in partnership with the Ronald McDonald house of southeastern Wisconsin. Butterfly Island is free and available on the Google Play Store.

Role Call

Role Call

Role Call is a mock prospecting application designed to boost the confidence and success rate of new financial advisors when they pick up the phone to call a client or potential client.

Practice makes perfect. That's the idea behind Role Call, a platform designed to boost the confidence and success rate of new financial advisors when they pick up the phone to call a client or potential client. The platform lets financial reps make mock calls and receive direct feedback from mentor coaches through the application.

Posting+

Posting+

Posting+ is a CRM-enabled mobile app that saves our advisors time through automation workflows and helps create a more consistent experience for clients.

Posting+ is an app that makes it more efficient for our financial advisors to process meeting notes and schedule follow-ups with clients. The app captures case notes with voice dictation, automatically generates follow-up letters and creates tasks in the client relationship management (CRM) software for the next meeting.


Reverse Pitch MKE icon

Reverse Pitch MKE

We're looking for the next great solution to help us solve some of our most pressing business challenges. Could it be yours?

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From Our Engineers icon

From Our Engineers

Explore more of our innovation and learn straight from those who build it.

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