Cream City Labs enables our workforce to connect with creative thinkers and digital innovators – both within and outside of our company – as we continue to work with the startup community as an investor, commercial partner, customer and mentor. It is
a dedicated space for mentoring, co-location and innovation-focused events, such as hackathons, community meetups, STEM programming and training workshops.
17,000 Square Feet of Creative Space
Cream City Labs is a 17,000 sq. ft. creative space designed to inspire people to solve challenges and search for new market opportunities as we transform the way we serve our clients. Located at our downtown Milwaukee campus, the lab features dedicated
space and technologies for internal innovation teams,
Cream City Venture Capital start-ups and
Northwestern Mutual Data Science Institute faculty and students to experiment and collaborate.
Collaborative team space
Innovation events and training space
Makerspace with AR, VR, 3-D printer and prototyping capabilities
Interactive LCD wall
Cold brew coffee
Pursuing Ideas Faster
Technology and new business models are rapidly changing our industry. That’s why we’ve created the Cream City Labs Accelerator. Meant to provide funding and support services to early-stage startup companies and internal teams, our accelerator is designed
to quickly validate whether an idea can be turned into a viable, profitable business.
Our iterative, 12-week program is focused on lean startup methodologies and is mentor driven. We look for passionate people who can help us develop ideas and run experiments that round out our product offerings and deepen client relationships.
Empowering employees to come up with the next best thing
Innovative thinking isn't new for us. We've had formal programs in place to encourage "What if?" thinking for nearly a decade. Whether through hackathons, Enterprise Venture Fund experiments or our Cream City Labs Accelerator program, we’re always listening,
observing, thinking critically and adapting quickly to change. Here’s what we've been up to lately.
Reverse Pitch MKE
We're looking for the next great solution to help us solve some of our most pressing business challenges. Could it be yours?
Thinking about building an innovation lab? We recently unveiled our new innovation space, Cream City Labs. Here's what we learned during its design and build that may help you create your own space that engages and inspires.