Reverse pitch milwaukee event

Discovering the next great solution

We recognize great ideas can come from anywhere. So, for the third year, we opened our doors to entrepreneurs, startups and other creatives for the opportunity to help us solve challenges and potentially launch a product and business of their own.

This year's event focused on increasing the number of diverse entrepreneur participants to help them build and grow their businesses in Milwaukee.

Nearly 100 innovators from across southeast Wisconsin attended the virtual event to learn about the potential business challenges both companies were looking to explore and solve.


Reverse Pitch MKE winners receive:

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$10,000 prize and up to $90,000 in seed investment from Cream City Venture Capital
(Subject to Standard Terms and Conditions)
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Co-locating space in Cream City Labs
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Access to Northwestern Mutual corporate mentors and networks

The challenge

Attracting Diverse Talent

Northwestern Mutual is seeking a way to attract more candidates from underrepresented backgrounds for opportunities in the home office and field. Tools and platforms for unbiased selection exist, but the need to foster belonging and facilitate a diverse pipeline remains across all hiring areas, and particularly in recruitment for technology and financial representative positions.

The solution

ease, inc.

Ease, Inc. connects organizations with diverse and highly qualified candidates at scale. The startup’s technology and processes reduce hiring bias by providing companies with an AI-enabled way to attract, vet and upskill often-overlooked talent.

The finalists

  • Incluvity enables enterprises to expand the overall pool of candidates by effectively delivering targeted messages to a diverse pool of qualified candidates. Connect with founders Inder Narang, Deepak Babu and Sukhvinder Sihra on LinkedIn.
  • Investii is aimed at re-evaluating the current credit system by rewarding people for saving money instead of spending it.
  • The P5 Project helps women entrepreneurs increase their income, impact and influence through dynamic live events.
  • VestedIn helps people imagine their dreams through a community-based, vision boarding app that connects them with financial resources to achieve their goals.

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Northwestern Mutual provided 2 business challenges to nearly 100 innovators from southeast Wisconsin.
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9 solutions were submitted, from which 5 teams were invited to pitch back.
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The winning team, Ease, Inc., will receive up to $90,000 in seed funding from Cream City Venture Capital.

We're building on the success of Reverse Pitch MKE 2018

More than 100 entrepreneurs took part in our second Reverse Pitch MKE event in 2018. The winning solution was Pythonic AI, whose MedReviewer platform uses machine learning and natural language processing to automate tedious and repetitive aspects of medical records review, pulling out key findings to help underwriters and claims analysts make their decisions faster. Northwestern Mutual underwriters are currently testing a live pilot of Pythonic AI.

Get more insight from the co-founder of Pythonic AI Chevron right arrow.

Our relationship with Northwestern Mutual has given us seed capital, access to subject-matter experts, inbound interest from investors and customers, and a dynamic place to work – allowing us to stay focused on building great products. Everything a startup needs.

- Matt Younkle, co-founder of Pythonic AI, 2018 Reverse Pitch MKE competition winner