Reverse pitch milwaukee event

We're looking for the next great solution

We recognize great ideas can come from anywhere. So, for the second year in a row, we opened our doors to innovators, entrepreneurs and creatives who wanted the opportunity to help us solve some of our most pressing business challenges.

Reverse Pitch MKE kicked off November 6, 2018 during Startup Milwaukee Week, which celebrates southeast Wisconsin's entrepreneurial spirit and promotes the development of the region as a national hub for technology, research, business and talent development.

What's in it for you?

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Up to $85,000 in seed investment from Cream City Venture Capital
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Co-locating space in our new Cream City Labs
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Access to Northwestern Mutual corporate mentors and networks

Are you up for the challenge?

This year we’re asking innovators to help us solve one or more of the following challenges:

Securing Payments

We're seeking an automated and secure way to conduct high volume, high dollar, business to business financial transactions (i.e., wire transfers). The current process requires manual effort to mitigate the risk of fraud or error.

Streamlining Medical Record Review

We're seeking a way to reduce the amount of human review required to analyze PDF medical records in underwriting an insurance policy or evaluating a claim. Current challenges include redundant data, records out of sequence, and lack of association between related topics.

Evaluating Inclusion

We're seeking a way to determine the impact of efforts to create and maintain a diverse and inclusive work environment. Traditional practices to measure diversity and inclusion are currently limited to head count and surveys, rather than incorporating sentiment and language found within a company’s digital content (i.e., media, videos, training language).

Key Dates

Nov. 1, 2018

Registration Deadline

Nov. 6, 2018

Northwestern Mutual Pitch

Learn more about the challenges, ask questions and collaborate

Dec. 16, 2018

Application Deadline

Submit solutions for review

Dec. 21, 2018

Review Solutions

Teams will be invited to pitch their solutions

Mar. 18, 2019

Pitch Back

Invited teams will pitch at our headquarters in Milwaukee

March 2019


Team(s) will be selected and their companies incorporated

April 2019


Companies will be brought into Cream City Labs for collaboration and mentoring

We're building on the success of Reverse Pitch MKE 2017

More than 150 entrepreneurs took part in our first Reverse Pitch MKE. The winning solution was Socialeads, a platform that analyzes social networks and other data so financial advisors can stay updated on the milestones reached by their clients – like having a child, buying a home or saving for college. Now co-locating in Cream City Labs, Socialeads is piloting their product in multiple Northwestern Mutual offices and recently closed a round of seed funding for $750,000.

Learn more about the Socialeads solution Chevron right arrow.

The co-development nature of our relationship – where we're really partners on bringing a great product to market – is as, if not more, important and valuable than the investment capital.

- Larry Hitchcock, CEO and co-founder of Socialeads

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Northwestern Mutual provided five business challenges to more than 150 innovators from coast to coast.
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Nearly 20 solutions were submitted, from which six teams were invited to pitch back.
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The winning team, Socialeads, has received more than $85,000 in seed funding from Northwestern Mutual.