Reverse pitch milwaukee event

Discovering the next great solution

We recognize great ideas can come from anywhere. So, for the second year in a row, we opened our doors to innovators, entrepreneurs and creatives who wanted the opportunity to help us solve some of our most pressing business challenges.

Reverse Pitch MKE kicked off in November 2018 during Startup Milwaukee Week, an annual event that celebrates southeast Wisconsin's entrepreneurial spirit and promotes the development of the region as a national hub for technology, research, business and talent development.

Entrepreneurs from across the country gathered at our downtown Milwaukee campus to learn about the potential business challenges and big ideas we were looking to explore and solve.


Reverse Pitch MKE winners receive:

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Up to $85,000 in seed investment from Cream City Venture Capital
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Co-locating space in our new Cream City Labs
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Access to Northwestern Mutual corporate mentors and networks

Challenge accepted

The winning solution came from Pythonic AI, whose MedReviewer platform uses machine learning and natural language processing to automate tedious and repetitive aspects of medical records review, pulling out key findings to help underwriters and claims analysts make their decisions faster.


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Northwestern Mutual provided 3 business challenges to more than 100 innovators from across the globe.
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16 solutions were submitted, from which 7 teams were invited to pitch back.
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The winning team, Pythonic AI, will receive up to $85,000 in seed funding from Cream City Venture Capital.

We're building on the success of Reverse Pitch MKE 2017

More than 150 entrepreneurs took part in our first Reverse Pitch MKE. The winning solution was Socialeads, a platform that analyzes social networks and other data so financial advisors can stay updated on the milestones reached by their clients – like having a child, buying a home or saving for college. Now co-locating in Cream City Labs, Socialeads is piloting their product in multiple Northwestern Mutual offices and recently closed a round of seed funding for $750,000.

Learn more about the Socialeads solution Chevron right arrow.

The co-development nature of our relationship – where we're really partners on bringing a great product to market – is as, if not more, important and valuable than the investment capital.

- Larry Hitchcock, CEO and co-founder of Socialeads